Last year the New Balance shoe company came out with a new ad campaign about the LOVE/hate relationship runners have with running. Well here is their anthem...
You were in a relationship with Running. A love/hate relationship. Running kicks you out of a warm and cosy bed into a cold hard world. Running calls you at all hours of the night. Running gets you up at the crack of dawn and keeps you at practice long after play has left the building. Every day with Running is a question of your commitment. And Running’s not afraid to ask. Yes my friend it is a complex and torrid affair. It is a constant balance, a balance between joy and pain, work and play, a balance between love and hate. Everything we do is geared toward tipping the balance. This is the new balance.
Running is certaily not afraid to question my commitment. Did I run today? No. Do I feel like I let Running down? Yes. Did Running call a few times today? Yes. Will Running make me run tomorrow? Yes, if I want to keep any kind of relationship with Running at all.Why didn't I run today? Inches of ice on the ground, that's why. Running told me I could run on the treadmill, but I don't like it on the treadmill. My excuses are not good enough for Running.
Okay. okay. Running, I will run on the treadmill tomorrow. Sorry. Please lighten up.
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